Unique Presents to Consider for your Clients

Maintaining relationships with past buyers is a great way to earn repeat business and develop long-lasting clients. In addition to staying in touch with homebuyers after moving day, a good way to keep your professional relationship going strong is to give them unique presents at various milestones in their lives, such as on closing day, in recognition of other significant life events (e.g., the birth of a child) and during the holidays. We’ve assembled some ideas for unique presents that just might help you convert a buyer into a long-term client:

For closing or housewarming…

A momentous day for your buyer, a good closing gift can help make this experience even more memorable. A personalized pen set to commemorate the occasion could be a nice touch, or they might appreciate a hand/wrist massager after signing so much paperwork!

Unique presents for their housewarming celebration are also a great way to make a lasting impression. A painting by a local artist or a region-specific photograph will help your client fill their new wall space, become more familiar with their new surroundings and encourage them to remember you every time they pass it. You can also cater to your client’s lifestyle by getting them a gift that corresponds to their favorite hobby, such as golfing, cooking, scrapbooking and more.

For life events…

By noting your clients’ birthday or keeping track of details such as when they’re expecting, you’ll be able to stay top-of-mind by gifting them unique presents in recognition of these key milestones. If your buyers do  welcome a child into the world, a creative memento like a personalized baby book or blanket will surely be appreciated, as will technology that can help their newborn sleep through the night!

For birthdays, you can never go wrong by indulging your client’s sweet tooth. If they’re big on beverages and you’re willing to spend a little extra, a gift of craft beer or gourmet coffee will be welcomed. Even something simple, like a birthday card with a personalized touch, will ensure your client remembers you and will hopefully keep your contact info on hand for the next time they need a real estate agent.

For the Holidays…

The Season of Giving seems to get bigger and longer every year, which means it’s more difficult to send gifts that stand out from the crowd. For your buyers’ first holiday season in their new home, a customized snow globe featuring their new house or a decorative ornament celebrating the occasion might be good ways to make your mark. In subsequent years, something smaller like a seasonal knickknack will help keep you fresh in your clients’ memory while not being overly expensive.

We hope that these suggestions for unique presents will help you with your long-term relationship marketing efforts! Be sure to check out our Agent Resources page for additional ways to stay in-the-know on industry trends, upcoming events in your area and more.