Category: Tips & tools
Need to explain the basics about financing? Want tips on creating competitive listings? We cover real estate tips from A to Z.
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Sales Tools You’ll Find at Our Sales Centers
Read more: Sales Tools You’ll Find at Our Sales CentersOne of the perks of selling new homes is the array of professionally designed marketing materials at your fingertips. Just stop by a Richmond American sales center and chat with the on-site sales associates about the many ways we can support your sales goals. Some example sales tools may include: Richmond American pocket folder: Clients…
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2019 Closing Gift Guide
Read more: 2019 Closing Gift GuideLooking for some fresh ideas for closing gifts? We’ve done some footwork for you! This year we’ve focused on gifts that help clients explore and appreciate the new neighborhood they’ll call home—all thanks to your guidance. A taste of local flavor! From farmer’s markets to local Mom-and-Pop stores, interest in supporting local businesses has been…
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10 Tips for Cold-weather Home Showings
Read more: 10 Tips for Cold-weather Home ShowingsThe fall/winter selling season has its challenges: lower housing inventory, shorter days, inclement weather, fewer buyers and curb appeal that’s not at its most appealing—just to name a few. However, it does have some advantages, such as motivated buyers and sellers, potentially faster loan processing and less competition for moving companies, appraisers and other move-related…
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Your Clients’ Pets & You
Read more: Your Clients’ Pets & YouHave you noticed that pets are playing a much bigger role in today’s housing market than they have in the past? You’re not alone. “[A 2017 SunTrust Mortgage survey] asked recent home buyers why they were buying their first home and their dog was the third most commonly cited reason, coming above children and marriage. Only…
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Happy Homebuyers? We’d Love to See Them!
Read more: Happy Homebuyers? We’d Love to See Them!Did you know that we regularly feature happy homebuyers on Facebook and Twitter, and on our homebuyer blog? If you have clients with a great Richmond American homebuying experience to share, let us know! Posts like these are a great way for buyers to celebrate their big day, and they give you some great content…
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New Explainer: The Mortgage Process
Read more: New Explainer: The Mortgage ProcessHave clients with mortgage questions? Share our new infographic! It gives a very simple overview of the mortgage process from start to finish and—if your buyers want to dive deeper—a link to get our Mortgage Quick-reference Guide. Knowing what they’ll need to have on hand when they apply and throughout the processing of their loan…
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Real Estate Stories to Share this Spring
Read more: Real Estate Stories to Share this SpringQ1 is done! Are you ready for a fast and furious Q2? Since you’ll be spending all your time showing homes and making calls, we’ve gathered some stories for you from our homebuyer blog, Homeward™. Schedule them into your social media calendar over the next few weeks to keep content flowing to your followers without…
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Free Real Estate Photography Guide
Read more: Free Real Estate Photography GuideIt’s hard to overstate the importance of good real estate photography. Good listing photos can mean the difference between a quick and profitable home sale and months of inactivity. That’s why it’s important to leave the photos to the professionals whenever possible. That being said… We love real estate photography, and we couldn’t resist sharing…
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A Builder’s Letter to Real Estate Agents
Read more: A Builder’s Letter to Real Estate AgentsWhen a customer walks into one of our sales centers with a real estate agent, it makes our heart happy! Not only do we know that the homebuyer will generally be more informed, but we’re confident that the agent will help the process go more smoothly for everyone. Since Valentine’s Day is approaching, we thought…
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Online Resources for Real Estate Agents
Read more: Online Resources for Real Estate AgentsHave you seen our brand-new website design? The new-and-improved RichmondAmerican.com is just one of a range of online resources we’ve developed that real estate agents can use to succeed in new home sales. A new site and a new Agent Hub! It’s easy to spot all the ways we’ve enhanced our site’s usability for homebuyers,…
