Category: Tips & tools
Need to explain the basics about financing? Want tips on creating competitive listings? We cover real estate tips from A to Z.
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Shareable Stories for Your Clients
Read more: Shareable Stories for Your ClientsIf you’re not following Homeward™, our blog for homebuyers, you might have missed these great stories to share with your clients. Feel free to link them on Facebook, Twitter, LinkedIn, Pinterest or your blog—anywhere you need to bulk up your real estate content. Don’t forget we also have a library of free homebuyer guides to…
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Real Estate Photography Tips
Read more: Real Estate Photography TipsWhen preparing for a home sale, you’ll always get the best results by hiring a seasoned professional to take your real estate photographs. If you’re passionate about taking photographs yourself, these tips are a great starting point for taking high-quality real estate photos. For more real estate photography tips, check out the photo articles on…
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4 Things Realtors® Should Pin (Beyond MLS Listings)
Read more: 4 Things Realtors® Should Pin (Beyond MLS Listings)Pinterest may seem like low-hanging fruit in your social media marketing plan. It’s photography-driven, text-minimal, evergreen, appealing to a major homebuying demographic, great for driving website traffic, easy to use and—best of all—free, except for the time you invest in it and any money you spend boosting pins.Using Pinterest to its best advantage, however, means…
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Why Show New Homes to Short-sale Shoppers?
Read more: Why Show New Homes to Short-sale Shoppers?Shopping foreclosure and short-sale homes can be a frustrating experience. The homes may be in poor condition and clients could lose excitement in the buying process. Here are five reasons to consider showing new homes, even if you specialize in lender-owned resale properties. Your clients may be surprised at what they can afford—a beautiful new…
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Handy Real Estate Articles for You (and Your Clients)
Read more: Handy Real Estate Articles for You (and Your Clients)Have you been keeping an eye on Homeward, our blog for homebuyers, home sellers and happy homeowners? If not, here are a few recent articles you may want to share with your clients: 4 things a real estate agent can do for you (other than show homes!) Are your clients aware of all the work…
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How Agents Leverage New Construction to Inspire Client Loyalty
Read more: How Agents Leverage New Construction to Inspire Client LoyaltySelling new homes has its challenges, but it also has advantages that resale can’t match—benefits you can leverage to earn more referrals and repeat business. Touring model homes is a worry-free experience. Unlike an occupied resale home, a model home always has its best foot forward. You won’t find dirty dishes in the sink or…
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Why Sell New Homes? Lower Insurance Premiums!
Read more: Why Sell New Homes? Lower Insurance Premiums!Are your clients weighing new and resale homes in their search? Clue them in on this lesser-known benefit of buying new: newly built homes typically have lower insurance premiums than older homes. Many factors are used to determine homeowners insurance rates, including the home’s location, risk factors (e.g., swimming pools and trampolines on the property)…
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Good Reads for Real Estate Agents
Read more: Good Reads for Real Estate AgentsIf you’ve enjoyed Homebased, be sure to check out our sister blog for homebuyers, Homeward! Recent stories include… Prepping your home for a real estate photographer This article may help you coach your clients for the day of their photo shoot. Let us be the ones to tell them to pack away their knickknacks and…
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Listing Typos: Good for a Laugh; Bad for Business
Read more: Listing Typos: Good for a Laugh; Bad for BusinessBetween touchscreen keyboards, overzealous autocorrect and the average agent’s hectic schedule, it’s a wonder there aren’t more typos on the MLS. But, when they do happen, they can be a big buyer turn-off. Redfin® teamed up with the grammar experts at Grammarly® to survey just how important a polished real estate listing is to homebuyers.…
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Why Sell New Homes? Minimal Maintenance!
Read more: Why Sell New Homes? Minimal Maintenance!When your clients think about buying a brand-new home, advantages such as choosing their neighborhood, floor plan, homesite and options may spring to mind (it’s all about the personalization!). They may also relish the idea of being the very first occupant(s) in the fresh, clean space. But there’s another big benefit that many buyers may…
