How to Find Sweet Deals for Your Clients

Are your clients ready to find their dream homes this year? We’re proud to offer a variety of convenient and innovative tools on our website to help you discover sweet deals for your buyers this selling season! These features are designed to make the house-hunting process easier and more efficient for both you and your clients. They highlight our impressive inventory of professionally designed spec homes  that are completed or nearing completion at popular communities across the country. Regardless of what’s on your buyer’s wish list, we have plenty of options available to meet their needs! Keep reading to learn more about these exciting online resources.

Homes on a shorter timeline

If your buyers are searching for a new home that can close quickly, we make it easy to find quick move-in options with sweet deals that check all the boxes for them. The features we explore in this article can help narrow down listings, identify homes that fall in your client’s budget, and determine potential monthly mortgage payments.

If your client isn’t sure if a quick move-in home is their best bet, be sure to share the following benefits with them:

• Faster timelines. Imagine finding your buyer their dream home and getting them through the door in as little as 30 days. A quicker close can be an excellent benefit for someone who doesn’t want to (or can’t) wait to get into their next abode—such as someone who already sold their previous home or a buyer who has to move for work. Plus, a faster closing timeline may mean a faster commission for you!
• Less variability in interest rates and costs. The sooner your client closes on a new home, the less chance there is for their interest rate to fluctuate. And because the fixtures and finishes have already been selected for our curated homes and factored into the home price, there’s no uncertainty as to how much the design elements will cost.
• Ability to tour. Once you narrow down the options for your buyer and they have a few homes they like, you may have the opportunity to show them those houses they’ve expressed interest in. Many of our completed spec homes are available to tour, which can make it easier for house hunters to envision themselves living there.

For additional information, refer to our complimentary guide on quick move-in homes.

Price change callout

Your clients deserve a new home that fits into their budget—and we want to help you find that for them! That’s where our price change callout feature comes in handy. This tool displays new pricing and potential savings amounts for some of the active listings on our website. The callout appears on listing search results pages, community pages, and individual listing pages. You’ll see the former price of the home crossed out, with the current selling price and potential savings below. With this new pricing, your buyers may also find that a home previously out of their price range is now within reach!

Did you know? If you and your clients are visiting a Sales Center in person, you’ll also find the price change flag on our touchscreen displays! We want to make finding sweet deals as accessible as possible, whether you and your buyers are looking online or in person.

Home of the week listings

Another way to find exciting options for your clients is through our Home of the Week (HOTW) listings. Each week, our website showcases a curated selection of hot homes in each region that have been hand-picked by our local market experts. These homes are featured prominently on the site and come with a special “Home of the Week” flag to make them stand out in search results. By highlighting homes in each region, our team ensures that you’re always in the know about the latest and greatest listings in your area. This is an excellent resource for you as an agent because it takes the guesswork out of finding homes that are both desirable and priced to sell. Because the HOTW listings are updated weekly, you’re always likely to find fresh opportunities and sweet deals for your buyers.

You can also explore all current HOTW listings in your area by using this menu:

Payment comparison calculator

Once your clients have narrowed down their options, the next step is understanding what they’ll need to budget for monthly payments. We know that buyers often have questions about how much they can expect to pay for their mortgage, which is why we offer a payment comparison calculator on our site. This powerful tool allows you to give your clients a clear idea of what their potential monthly payments could be based on different home prices and financing rates.

Using the calculator, buyers can input details such as their estimated down payment, interest rate, property taxes, and insurance costs. The calculator will then give them an estimated monthly payment based on that data. For listings that are eligible for special financing offers, the calculator also allows buyers to compare their potential payments with special financing rates to payments with standard market rates. This feature can offer your clients a better understanding of what they can expect to pay in housing costs, allowing them to make more informed decisions regarding their next home.

By encouraging them to utilize this tool, you can help your buyers stay within their budget and potentially avoid any surprises when they finalize their purchase. It’s a transparent way to help clients see the full picture before making a commitment.

Even more ways to save

Your clients could also potentially enjoy special offers—such as closing cost assistance or special financing rates—available in their area! These types of incentives can potentially reduce the cost of a home and make it easier for your clients to move forward with the purchase. We recommend speaking with your local sales associate to learn more about current savings opportunities at area communities.

For additional help finding sweet deals and new homes for your clients, give our New Home Specialists a call at 888.799.8322 or chat with them online. These area experts can help streamline the search by narrowing down your buyer’s wish list, finding communities and floor plans that meet their needs, and scheduling tours for you.  They do all the legwork so you don’t have to!

By sharing these online tools with your clients, you can position yourself as a knowledgeable and helpful resource for prospective homebuyers. Helping them find beautiful new homes at attractive prices can help you achieve your sales goals!