Kickstart a New Year of Selling with Special Offers for Clients

The holiday season may have led many people to realize that their current home—whether they own or rent—is no longer meeting their needs. Maybe their entertaining areas are too small, they don’t have enough bedrooms to host their family or their kitchen isn’t properly equipped for cooking a larger meal.

Beyond the desire for a more functional layout, affordability is also top of mind for many buyers, especially after an expensive holiday shopping season. House hunters want a home that checks the boxes on their wish list without breaking the bank. If this is the case for your clients and they’re in need of some additional motivation, our New Starts Now Home Event may provide the extra push they need to make the leap into their dream move-in ready home.

Buyers who choose to finance a new home through our affiliated lender, HomeAmerican Mortgage Corporation (see licensing information), can enjoy substantial savings on closing costs. Depending on the region, we’re offering up to 2 or 3 percent of the base price of the home in closing cost assistance for your clients. This opportunity can help homebuyers save thousands on their new abode, making the dream of homeownership more attainable and affordable.

What buyers need to know about New Starts Now

By effectively communicating the program requirements and highlighting the potential benefits, you can help buyers take full advantage of this exciting savings opportunity. Here are some key talking points to cover during your discussions with them:

• Buyers can use closing cost assistance to buy down their interest rate when they finance through HomeAmerican Mortgage Corporation. This could, in turn, lower their monthly mortgage payments, yielding some attractive savings in the long term!
• Additional incentives may be available on a regional basis. These could include special financing rates or Flex Funds that can be used toward closing costs, rate buydowns or included options. Be sure to speak to your local Sales Associate or a New Home Specialist for more information on potential offers.
• Remind your clients to pay attention to offer requirements, including contract- and close-by dates. These programs are subject to change, so it’s important to keep track of the details and stay on top of deadlines.
• Funds are limited, available on a first-come, first-served basis and may run out at any time. If your buyers are interested in a new Richmond American home, they should act fast!

Have clients who are on a tight timeline?

Gone are the days when harried homebuyers have to settle for an older resale home that doesn’t quite fit their needs. If your buyers are eager to start the new year in a fresh space, they’re in luck! We have homes in communities across the country that are nearing completion or completed and can close in as little as 30 days. These quick move-in listings are perfect for house hunters that are searching for a beautifully designed, new-construction home without the typical new-construction timeline. Whether they’re relocating for a job, growing their family or just want to enjoy the benefits of homeownership without the delay, your clients will find that a move-in ready home offers the perfect solution.

Additional reasons to buy a move-in ready home:

• The sooner your clients sign those closing papers, the less chance there is for costs to fluctuate. Buyers can take advantage of current special offers and feel confident in what they’ll be paying when they sign their names on the dotted line. No surprises or sticker shock here!
• In addition to inviting layouts and versatile living spaces, these homes also offer stunning finishes that have been thoughtfully curated by our team of professional designers. The end result is a property that’s as eye-catching as it is functional, from the cabinets all the way down to the flooring.
• When selecting those designer details, our team works with high-quality products from brands your buyers know and trust—including  GE®, Delta®, Sherwin-Williams®, Kichler® and more.* Clients will appreciate the peace of mind that comes with having a home filled with fixtures, finishes and appliances from recognizable vendors.
• The ability to tour our available move-in ready homes can also make a significant difference to prospective homebuyers. Instead of just exploring a model, they can have the chance to look at the exact home they’re interested in! They’ll be able to measure the great room for their couch, ensure the closets are big enough for their clothes, begin plotting how they’ll organize their dream kitchen and more. The possibilities are endless!

Next steps…

Don’t let your clients miss out on the chance to save big on that impressive new home they’ve been wanting. Be sure to share our offer page and the information above with them. The sooner you get your buyers into their dream homes, the sooner you can start making progress toward this year’s sales goals!

To learn more about our communities and listings or to schedule a tour, be sure to visit RichmondAmerican.com or call 888.996.3060.

We pay commission! If you register your client on our website, they can tour any Richmond American community—even when you’re unavailable—without risk to your commission.

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• Tips and Best Practices for Making Real Estate Videos
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• Nurture Leads by Sharing Helpful Content

*These registered trademarks are the property of the vendors, who are not affiliated with, connected to or sponsored by the Richmond American Homes companies.

Closing dates are subject to change and cannot be guaranteed. Homebuyers may be limited in the structural changes, options and upgrades which can be made to homes.