Why Sell at New Home Neighborhoods?

As an agent, you’re probably well aware that buying a new home isn’t just about the fixtures, finishes and features or the livability of the floor plan. It’s also about the new community and how it can enhance your client’s lifestyle.

One of the biggest benefits of selling at new home neighborhoods? The amenities! While resale homes may hold a certain appeal to some buyers, new home communities often have attractive planned amenities, such as clubhouses, fitness centers, pools, parks, trails, golf courses and tennis courts, which may not be as commonly available in older resale neighborhoods.

If clients are already sold on a home, these amenities are the proverbial icing on the cake. But if they’re on the fence about buying, the right amenities can help tip the scales in favor of a sale. And having happy buyers means referrals and repeat business! So, be sure to remind your clients that amenities at new home neighborhoods can elevate their lives by:

• Providing added comfort and convenience
• Supporting their health and wellbeing
• Promoting social opportunities and connections
• Improving their home’s resale value

Searching for communities by amenity

When we’re deciding where to build, community location and amenities are always top of mind. And we’ve added filters to our website to help you narrow down neighborhoods with the specific amenities your clients are seeking! To find communities featuring particular amenities on RichmondAmerican.com, follow these simple steps.

1. Click on the “Search new homes” button at the top left of the homepage.

2. Choose your location from the dropdown menu.

3. Add your client’s minimum “must-haves” on the left side of the dropdown menu and then click on the “Communities” button on the right side of the menu.

4. Click on the “Filter/sort results” button on the communities landing page and a filters dropdown menu will appear.

5. Scroll down to the “Community features” on the filters menu, select all applicable amenities and click on the “Apply filters” button.

Note: The more filters you select, the narrower your results. If you want more communities to appear, try removing the least important filter and see what changes.

6. Click on the matching communities on the landing page for more information about communities with preferred amenities, and share the details with your clients.

Need more help narrowing down neighborhoods for your buyers?

Call 844.892.2210 to speak with a New Home Specialist today. Happy hunting!